

In March 2018, Airtable raised $59 million from CRV, Caffeinated Capital and Slow Ventures. Revenue is on track to jump 400 percent to $20 million in 2018, mostly on word of mouth.
Airtable headquarters software#
Liu’s cloud-based software has taken hold in 80,000 organisations, from Netflix to small non-profits. It’s a minimalist uniform à la Steve Jobs, the guy who would fuss forever over the shade of white of an iPod: “Instead of trying to rush a new product out the door, we introduce a period of forced delay, so people have a chance to sleep on an idea,” he says. Liu, 30, is sitting in his San Francisco headquarters dressed in a black leather jacket and black shirt, slacks and shoes. After reading Kenya Hara’s design book White, Liu spent months focusing on the interplay of colour and empty space.


The trio pored over academic papers on collaborative software theory, agonised about the Node.js architecture and obsessed over the speed at which windows popped open. Then they spent three years building a prototype. They wanted to create a spreadsheet with the power of a database. With Andrew Ofstad and Emmett Nicholas, he launched Airtable in 2013. In the frenetic world of tech, where the ruling ethos is to move fast and break things, Howie Liu moves at a glacial pace.
